Analytics in raw data format

Analytics in raw data format

Besides the pre-event and in-event analytics, EventX also provide raw data event analytics for event organiser. Please request the raw data report from your project manager (Raw data report is only available for Virtual Event & Expo user).

 

Definition

1. Page view

  • A pageview (or pageview hit, page tracking hit) is an instance of a page being loaded (or reloaded) in a browser. Pageviews is a metric defined as the total number of pages viewed.

2. Page ping

  • The tab is in focus and with user activities like cursor moving, scroll within the timeframe
  • The tracking event is being fired for every 10 sec

3. Duration

  • The stay duration is calculated by the # of page ping * 10 sec. If the attendee stay less than 10 sec, e.g. they visit schedule page immediate after they visit lobby and their stay time less than 10 sec, their stay duration will not be recorded.
  • Measurement of the login and logout time of an attendee will based on:
    • First login time of an attendee represented by the data field "attended_at"
    • Last activity time of an attendee under the page view represents an attendee stop all actions in the platform, ie the logout time. The page view activity data can retrieve from the raw data report.

List of trackable items and definition

Categories Event_type Definition
Global page view
Fired when user visited the page URL
Global page ping
The tab is in focus and with user activities like cursor moving, scroll within the timeframe. The tracking event is being fired for every 10 sec
Global nav_custom_item_clicked
User clicked the custom page items in the top navigation bar
Webinar Details page stay
User staying time in webinar session - It is specific to cater the scenario that users watching webinar session without other activities that cannot be handled by pp - The tracking event is being fired for every 60 sec
Webinar Details page hand_raised
User raised hand during the webinar session
Lobby banner_video_play_clicked
User clicked to play the banner video in Lobby designScreenshot_2022-03-29_at_11.58.28_AM__1_.png
Lobby banner_video_pause_clicked
User clicked to pause the banner video in Lobby design
Screenshot_2022-03-29_at_11.58.28_AM__1_.png
Lobby banner_link_clicked
User clicked the link in the Lobby design
Lobby banner_image_clicked
User clicked the image in the Lobby design
Screenshot_2022-03-29_at_12.02.05_PM.png
Booth Details page entered
User entered the booth details page
Booth Details page - Booth Design design_video_play_clicked
User clicked to play the banner video in Booth designScreenshot_2022-03-29_at_12.04.30_PM__1_.png
Booth Details page - Booth Design design_video_pause_clicked
User clicked to pause the banner video in Booth designScreenshot_2022-03-29_at_12.04.30_PM__1_.png
Booth Details page - Booth Design design_link_clicked
User clicked the link in the Booth design
Booth Details page - Booth Design design_image_clicked
User clicked the image in the Booth design
Booth Details page content_file_download_clicked
User clicked to download a file in the Booth content
Screenshot_2022-03-29_at_12.08.43_PM.png
Booth Details page content_video_play_clicked
User clicked to play a video in the Booth content
Screenshot_2022-03-29_at_12.09.26_PM.png
Booth Details page content_video_pause_clicked
User clicked to pause a video in the Booth content
Screenshot_2022-03-29_at_12.09.26_PM.png
Booth Details page representative_dm_clicked
User clicked to initiate a direct message chat with the Booth Exhibitor/Representative
Screenshot_2022-03-29_at_12.10.15_PM.png
Booth Details page chat_table_joined
User clicked to join a video chat table
Screenshot_2022-03-29_at_12.10.56_PM.png
Product Details page detail_video_play_clicked
User clicked to play the videos in the Featured Images/Videos partScreenshot_2022-03-29_at_12.12.26_PM.png
Product Details page detail_video_pause_clicked
User clicked to paused the videos in the Featured Images/Videos partScreenshot_2022-03-29_at_12.12.26_PM.png
Product Details page detail_media_thumbnail_clicked
User clicked the images in the Featured Images/Videos partScreenshot_2022-03-29_at_12.13.58_PM.png
Product Details page detail_file_download_clicked
User clicked to download a file in the Downloadable FilesScreenshot_2022-03-29_at_12.14.40_PM.png
Direct Message dm_file_upload_clicked
User click file upload button
Direct Message dm_file_upload_sent
User send the files

 

Sample attendee footprint

Screenshot_2022-07-22_at_5.33.04_PM.png

 

Sample report for booth Screenshot_2022-07-22_at_5.33.10_PM.png

Remarks: The above report will be compiled by pivot table from raw data by the orgainiser.

 


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