How to boost 10x email conversion rate in 1 min?

How to boost 10x email conversion rate in 1 min?

Even small lifts in cold email conversion rates yield big gains. More responses generate more prospects and leads. Better resonating messages strengthen brand as audience-centric and valuable. Minor optimisations thus drive major rewards, these are the tricks you can play around:


10 Tips to write a better cold email

• Have a clear and compelling subject line. Studies show subject lines with 6-10 words in length have the highest open rates. Use eye-catching language and be specific about the content.

• Start strong. Place your most important content at the top of your email, especially in the first two sentences. Research shows over 60% of readers only scan email content, focusing mostly on the top left panel.

• Focus on benefits. Emails with a benefit-oriented headline have a 201% higher click rate. Explain how your offer benefits the reader using terms like “You'll learn...” or “You'll get...”.

• Use images. Including images can increase open rates by up to 26% and click rates by over 300%. Place images strategically close to the related copy.

 

• Keep it brief. Short emails drive 25-50% higher open rates. Limit your email to 3 paragraphs or less to prevent content from being skipped.

 

• Drive urgency. Messages with time-bound language like "limited-time only" or "ends soon" have a 55% higher open rate and 332% higher click rate. But only create artificial urgency if it is genuine.

 

• Issue calls to action. Emails with 4 or fewer CTAs see open rates 391% higher and click rates 328% higher than those with more CTAs. Too many links and buttons overwhelm readers.

 

• Include social proof. Research shows including customer reviews or testimonials in an email can drive conversion rates up by an average of 34%. Stats on customer numbers or usage also build credibility.

 

• A/B testing. Tests show A/B tested email programs drive average higher open rates of 49% and click through rates 66% than single best guess programs. A/B test to find the most effective content, layouts and calls to action.

 

• Track and optimize. Email programs that leverage analytics to regularly test and optimize email metrics over time enjoy up to 40% higher open rates and 50-100% higher CTRs versus static control groups.

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