Opened and Clicked Rates

Opened and Clicked Rates

How are open rates measured? 

In order to track if an attendee has opened the email, a tiny transparent image is inserted in our email template. Once the attendee opens the email, the image will be loaded by the email client, therefore, making it count as an opened email. 

Untracked email opens 

There is a chance that the email client does not load the transparent image and therefore, leading to the email not being marked as opened. This explains why our system will show that some attendees have not opened the email but have clicked on the links within an email. 



The following are common email clients that are known to automatically block the images from loading. 
  1. Apple Mail 
  2. Google Gmail 
  3. Microsoft Outlook 
  4. Mozilla Thunderbird

How are click rates measured? 

As long as any link within the email is clicked, the email address will be marked as clicked. 

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