Opened and Clicked Rates
How are open rates measured?
In order to track if an attendee has opened the email, a tiny transparent image is inserted in our email template. Once the attendee opens the email, the image will be loaded by the email client, therefore, making it count as an opened email.
Untracked email opens
There is a chance that the email client does not load the transparent image and therefore, leading to the email not being marked as opened. This explains why our system will show that some attendees have not opened the email but have clicked on the links within an email.
The following are common email clients that are known to automatically block the images from loading.
- Apple Mail
- Google Gmail
- Microsoft Outlook
- Mozilla Thunderbird
How are click rates measured?
As long as any link within the email is clicked, the email address will be marked as clicked.
Related Articles
Email Statistics & Resend
Email Statistics Our platform integrates with Sendgrid to provide detailed email statistics for each campaign. After an email has been sent, the email statistics can be previewed on the right side of the automated and manual emails. The statistics ...Automated Email
Video Guide To view the video recording for the automated email feature, please click on this link. Article Guide Introduction Under automated emails, organizers are able to customize up to 9 different email templates to personalize the email ...Manual Email
Video Guide For a video recording on the manual email feature, please click this link. Article Guide Introduction We are thrilled to introduce the Manual Email feature, a powerful addition to our event management software. This feature allows event ...Broadcast - WhatsApp
Remarks The WhatsApp notification feature is available for all event types. The message contentcannot be edited. The WhatsApp notification feature supports sending automated Confirmation, Reminder (24 hour) and Reminder (1 hour) messages. This ...Setting up Custom Sender Email Domain
Allowing event organizers to set up custom email domains when using event management software offers several benefits, including: Professionalism: Custom email domains provide a professional touch to the communication between event organizers and ...