Using Google Analytics or Google Tag Manager in EventX virtual events

Using Google Analytics or Google Tag Manager in EventX virtual events

One of the main goal for organizing a event is to collect data on the attendee behaviours for further analysis. It is easy to do so in a physical events but you can do the same in your EventX virtual event.

 If you have your own custom script, Google analytics (GA) or tracking codes, EventX can help you to insert it to your EventX virtual event. Simply following the steps below:

  1. Subscribe to Enterprise Plan (contact our Sales Team to upgrade the plan if you haven't do so)
  2. Setup your custom script or codes in Google Tag Manager (GTM)
  3. EventX will provide you GTM Container ID with Edit permission
  4. EventX will audit and publish the script. Any scripts that touch localStorage or cookies will be special review by our technical team.

After embedding the GTM Container ID to the event, you can view the attendee page view report in your GA/GTM report anytime, anywhere.


 

Possible use cases for using Google Tag Manager (GTM)

  1. Install 3rd party widget (eg. Interprefy)
  2. Install analytic tools (eg. Google Analytics, hotjar, etc)
  3. Modify some of the UI button
  4. Any custom script from the organiser

Integrate with Google Analytics

  1. Provide Google Analytics ID to EventX. Both Universal Analytics (UA) and Google Analytics 4 (GA4) are supported.

Pre-approved integration

  1. Hotjar

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